When looking to put a corporate event or party, it can often be a stressful time. With a set budget in place, many find it difficult to know what to prioritise but in today’s blog, we will outline exactly why we feel you should definitely book entertainment for an event.
Generate Interest
When planning an event, it’s important to be honest with yourself. Let’s start by thinking of all the events you’ve been invited to over the years. No matter what the occasion, we think it’s fair to assume that you haven’t been overjoyed to attend each and every one of them. There’s the having to get ready, working out travel arrangements and many other things that might prevent you from attending a birthday party so when it’s merely a corporate event, unfortunately people find it easier to say no. That’s why we believe it’s important to book entertainment to generate interest in the first place. Perhaps use it in your marketing or emphasise that the evening will be fun for all attendees. If launching a product, we think it’s a great way to generate buzz and stand out from the crowd. Let’s imagine for a moment that you’ve hired some stilt walkers for just such an event. Not only will they be easy to spot but if you put them in a cool costume you can pretty much guarantee that your product, along with all these entertainers, will be all over social media. Just be sure to remember the hashtag!
Reinforce Brand Values
Are you a fun company? If so then it would make sense to book some entertainment for your event! If you’re a company involved in something a little more elegant or desirable, you might to look into booking entertainment that plays into those particular set of values. We don’t think there is any entertainment quite as elegant as an aerial silk dancer and from the feedback we’ve received over the years, our clients agree. That being said, entertainment doesn’t have to be ‘showy ‘or ‘in your face’ and simply having an act that reinforces your brand values in a subtle manner can make the world of difference to your event.
Forging Links
Let’s face it, we’ve all received an invite to a corporate event that we secretly feared attending because nobody else from work wanted to go. We’ve all stood to the side at a party, desperately wanting to get involved in conversations but being all too aware that we don’t know anyone around us. The truth is that the majority of people don’t like networking or worse still, don’t know how to network. How can you infiltrate a group that you don’t know? Unless you’re a confident person, many let prime opportunities go by, which is a shame because forging links between businesses is one of the best parts of corporate events. If you book entertainment like a magician, caricaturist or silhouette artist, these acts are known to help break the ice and should ensure that you’ll begin chatting to fellow attendees once the performer has moved on.
Enhancing Morale
A well-timed corporate event can be just the thing to enhance morale at your company or, alternatively, ensure invited guests turn up to let their hair down! If it’s been a difficult year, what better way to reward staff than with a great function band? The entertainment need not be expensive either; booking a magician to perform just a few tricks is sure to impress and staff satisfaction is guaranteed to increase. Perhaps you’re looking to wow the crowd with a form of entertainment that nobody even knew existed? That’s sure to get people talking and you can bottom dollar that everybody will feel refreshed after enjoying such an evening.
To Entertain
One final reason you might like to book entertainment for a corporate event is perhaps the most obvious. There doesn’t have to be an ulterior motive to booking entertainment aside from simply wanting to be entertained. Yes, it’s nice to book entertainment to generate interest, reinforce brand values, forge links and enhance morale but if you don’t need to do any of these things, then why not decide to book entertainment to turn your corporate event into a corporate party? Everybody will love you and there’s honestly nothing better than a bit of live music for everyone to enjoy.
For more information on entertainment options for your corporate event or dinner, please feel free to get in touch using the contact details below.